The utilization of new technologies and the interconnection of minds produces an accelerated change in society. To innovate means to be able to generate new knowledge and to transform it into value, satisfying the new needs of the market. Given that, in nature, it’s not the strongest who survives, but rather who is most adaptable to change, in the marketplace, too, only organizations that know how to adapt and to renew themselves are those destined to survive. Innovation, therefore, becomes a continuous process of generation of knowledge and implementation, vital for any organization, as it allows them to remain competitive in the market.
