Maxima wanted to present its machines by utilizing the 3D data of their design through the web, including in interactive 3D, VR, and 360° Virtual Tour mode.
Maxima and Desys: a synergy in the name of innovation.
Maxima is a company that, thanks to the passion of professionals of the Paper industry, united by a shared vision, provides innovative and high-performance complete lines for the transformation of Tissue paper, both for the Consumer Market and for AFH, by means of which it responds to the needs and challenges connected to production in the sector, which from time to time make it “unique”, and perfectly overlap the needs of the client.
“With the aim of getting closer to our clients, during a period in which distancing was obligatory, we turned to Desys, which provided us with its Linkersys solution, a technical/commercial collaborative web platform, for the visualization of our products. Through the creation of a series of Virtual Tours devoted to our product lines, we were able to show our lines remotely in a very easy, direct, and technologically advanced way, drawing the attention of our clients to our uniqueness.
The revolution for our company lay in the concept of being able to show our products remotely, and with a very high degree of detail, letting the client be autonomous in discovering our technologies and performances, through a guided tour of a series of video contents, 2D and 3D, in a completely immersive and futuristic environment.
This type of solution, pertaining to Marketing, allowed us to improve communication, and to further enhance our image in a perspective of growth, important for our brand.
Our collaboration with Desys was immediately a true synergy, that allowed us to construct a system capable not only of presenting our solutions remotely, showing them in an exhaustive and detailed way in a virtual environment, but especially of giving us the opportunity of letting our clients enter our world, to show the value of our work, allowing them to take part in an immersive experience having a strong emotional impact.
Thanks to the application of this system, it was possible to achieve significant results in terms of visibility on the market and optimization of the process of commercialization and sale of our products, even in a complicated period, marked by restrictions and distance, which we hope to have now left behind us, and it was a first significant step in the digitalization of our processes.”